Independent mobile studio Built in New York · Played globally
What we do
Most self-improvement products feel like work. Ours feel like somewhere you want to be. We pair behavioral design with game craft to make focus, meditation, and the next good choice easier to return to.
Selected worlds
We build, operate, and grow our own apps—from the first playable prototype to global scale.
Social productivity
A multiplayer focus world where students and professionals work alongside real people in cozy virtual spaces. Sessions earn coins, unlock character expression, and make momentum visible.
A calmer game
Meditation & wellbeing
A cozy garden that grows with your practice. Guided sessions, mood check-ins, shared meditation, and collectible plants turn a difficult habit into gentle, visible progress.
The studio
We use it in service of people—not attention metrics. The same craft that makes a game irresistible can make meaningful behavior feel possible, social, and alive.
Every reward points back to a real-world outcome worth wanting.
Shared progress turns hard things into something we do together.
We sweat the tiny loops that turn a first try into a lasting ritual.
The team
Five builders spanning design, growth, full-stack engineering, 3D, and applied AI—working close enough to the product to feel every edge.
New YorkCo-founder / CEO
Mobile founder and product designer behind MindGarden and FocusTown, with prior experience building Conch AI and shipping software across iOS, full-stack, and machine learning.
San FranciscoCo-founder / CTO
Full-stack and AI builder with founder and lead-engineering experience. Edgar has taken products from idea to launch across mobile, Next.js, Python, and serverless systems.
Full-time 3D Designer
Crafts the environments, objects, and character moments that make our products feel like places worth returning to.
Head of Growth
Leads acquisition, lifecycle, and community—turning strong product moments into compounding, global reach.
Head of Design
Shapes product and visual systems across the studio so every experience feels clear, playful, and unmistakably Second Round.
Funding
Operator-backed pre-seed
Backed by three notable angel investors who know what it takes to build, launch, and scale products people love.
Next round
We’re building the next generation of apps that leave people better than they found them.
Talk to the founders